Such a great read on picking your clients… even in this economy.
Determining which prospects you want to work with is often considered a luxury. Don’t think of it that way. Even if the economy is in the tank and you absolutely need the gig, you should be very critical of the prospects you’re considering working with. These are the people who will become part of your immediate and potentially long-term future, and you want to make sure you don’t spend that time drinking schnapps to get through the day or grinding your teeth at night.
Remember: the prospect you’re considering is the client you’ll have.
Check out the full article: Getting to No
